When a new facial sits unused on the menu
A wellness room in Ward 13 added a ninety-minute body wrap that almost never left the page. The mix study counted every wrap against every Swedish massage and every express facial across eight weeks.
The chart made the quiet obvious: wraps were only offered after 16:00, when many guests wanted a shorter slot before dinner. Reception had been trained to describe the wrap as a full afternoon. We reported that pattern; the owner decided whether to shorten the wrap or move it to mornings.
Unused colour add-ons in hair rooms often hide in the same way. Stylists mention them after the cut is finished, when the guest is already watching the clock. The study is a picture of timing, not a lecture on selling.
We exclude treatments you have already withdrawn. Send the current printed menu with prices you actually charge, including member rates if those fill the book.